Question 1

What does digital marketing include?

Accepted Answer

It can include strategy, paid advertising, campaign creative, landing-page direction, content planning, and reporting. We shape the mix around the goal rather than forcing every channel into the scope.

Question 2

Do you require a long-term retainer?

Accepted Answer

Not necessarily. We can begin with a focused campaign or strategy engagement, then recommend ongoing support only when a continuing rhythm makes sense.

Question 3

Can you work with our existing website and team?

Accepted Answer

Yes. We can collaborate with your team and improve the current destination, or connect the work to a new website when the existing one is getting in the way.

Question 4

How do we decide which channel to start with?

Accepted Answer

We look at the offer, audience, buying cycle, available creative, and the action you want people to take. The first plan should be focused enough to learn from, not a promise to be everywhere.

Question 5

Will you guarantee a specific number of leads?

Accepted Answer

No. We can define the work, measurement plan, and optimization process, but responsible marketing cannot guarantee a fixed result before the audience, offer, and market response are understood.